Dubai, April 20, 2022: Dubai had set to celebrate the launch of its city’s first Brazilian Fashion Pop-Up at Dubai International Financial Center this April and May; welcoming people in for 3 weeks during Ramadan and Eid Al Fitr. The po-pup will host 10 Brazilian labels of swim and beachwear giving customers the best Brazilian experience in fashion and lifestyle.
The beachwear and resort retailer Fashion Jardim is the biggest representative of Brazilian brands in the region, marketing pieces from several participants of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (The Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
Fashion Jardim’s Retail Popup will be hosting a selection of labels including: Triya, Empress, Agua de Coco, Barthelemy, Short&Co, La Sirene, Oasis, Blueman, Nhall and Karla Vivian.
“We are happy and proud to work closely with our partners from Brazil and introduce some new allocated brands from swim and beachwear to shine the spotlight on the region’s strength in setting up new partnerships. We at Fashion Jardim care to select our pieces according to the taste of our customers and we welcome everyone to come and explore the latest in our collections for an amazing summer”- says the Creator and Founder of Fashion Jardim, Dina Ghorayeb.
“Our solid partnership with Fashion Jardim has allowed Brazilian brands to grow and expand internationally, providing the best beachwear for the Middle East market. This pop-up reflects of the strength of this association and will allow more people to get in touch with the best Brazil has to offer”, adds Texbrasil’s executive manager, Lilian Kaddissi.
Fashion Jardim’s Retail Pop-Up is a tribute to the Brazilian labels who are looking forward to showcase their unique and exclusive taste. The Brazilian spirit and story will be reflected in the popup, its interior and its mood that enables the guests to live a journey; and experience the spirit of Brazil.