Crowds throng Dubai Hills Mall and iconic Ain Dubai for public ice cream party
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, and master licensee Galadari Ice Cream Company officially opened the doors to its 1,000th store in the region with a ribbon cutting celebration at Dubai Hills Mall on March 10.
To celebrate the historic milestone and the ice cream lovers who have supported the brand for over 40 years, Baskin-Robbins hosted a public ice cream party at Ain Dubai. The world’s largest observation wheel lit up in the evening with the Baskin-Robbins colours, followed by distribution of free Baskin-Robbins ice cream for the first 1,000 guests, fun games, sweet prizes, and a special appearance by the UAE radio personality Priti Malik. Baskin-Robbins will also be offering a special promotion where customers who purchase a Double Medium Sundae will get a free Kids Scoop all the way through to March 30, 2022, allowing guests to enjoy their favourite flavours and discover new ones all month long.
“I want to thank all the team members at Galadari Brothers, Baskin-Robbins, and Inspire Brands that have tirelessly worked together in order for us to reach this milestone,” said Suhail Galadari, Co-chairman of Galadari Brothers.
“Baskin-Robbins has truly made an impact on the F&B scene in the UAE and the Middle East region, and we are proud to be a part of their success story. This achievement has inspired us to work even harder and take the brand to greater heights. To fans of the beloved ice cream brand, I say that there will be no shortage of special moments that are spent over a scoop of their favourite ice cream flavour.”
Mohammed Galadari, Co-chairman of Galadari Brothers, said that countless families and friends have always looked to Baskin-Robbins to be a part of their special moments and occasions. Whether it is a loved one’s birthday, an anniversary, a graduation, or even a treat at the end of the day, fans have chosen Baskin-Robbins time and time again to make that moment just a bit more magical and delicious. Now with the 1,000th store opening its doors in the region, we are going to reinforce our message of bringing delicious treats paired with exceptional customer service to make truly memorable moments.”
Mohamed Yahya Kazi Meeran, Director and Group CEO of Galadari Brothers, said that the growth of the Baskin-Robbins brand across the region is indicative of the hard work and attention to detail that both brands have inspired over the years. “We are proud of all that we have achieved together with the Baskin-Robbins and the Inspire Brands teams. The brand has always been dedicated to ensuring that they are within easy reach of any customer that wishes to grab a delicious treat whenever the mood strikes them. They have carefully observed the needs of the market and listened to the feedback of their loyal customers in order to shape their strategy for the future.”
He added: “We will continue to innovate, curate new experiences, and look for opportunities where we can highlight the brand’s years of expertise and flair for spreading joy. We look forward to strengthening our partnership with Inspire Brands and Baskin-Robbins as it continues on its steady growth trajectory across the region.”
The number one specialty ice cream brand in the UAE and Kingdom of Saudi Arabia, Baskin-Robbins is beloved by guests of all ages across the Middle East. The brand scoops happiness in the form of cups, cones, sundaes, beverages, and cakes in a wide variety of flavours, from iconic choices like Pralines N’ Cream and Cotton Candy, to innovative Flavours of the Month like March’s Inside Out Apple Pie. Striving to offer a seamless ice cream experience that delights every time, Baskin-Robbins delicious treats are available to enjoy in-shop, at home, and via delivery, as well as at the nearest supermarket.
“As we celebrate the opening of our 1,000th Baskin-Robbins location, I could not be more proud of the dominant ice cream business we have built across the UAE, Saudi Arabia, Bahrain, Qatar, Oman, Morocco, Jordan and Australia,” said Ahmed Osman, Chief Executive Officer of Galadari Ice Cream Company.
“Thank you to the millions of guests across the region who have made Baskin-Robbins a flavourful moment in their everyday lives. We look forward to continuing to serve you across our 1,000 shops, and to bringing Baskin-Robbins premium ice cream and experience to new cities and guests in the years to come.”
“Since opening our first shop in the UAE in 1979, Baskin-Robbins has been an ice cream leader in the Middle East, helping guests across the region discover the joy of a life lived with variety,” says Michael Haley, President and Managing Director of International for Inspire Brands, a multi-brand restaurant whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco, and SONIC Drive-In restaurants worldwide. “An outstanding operator with a legacy of business success, Galadari is a true global champion of the Baskin-Robbins brand, and together we look forward to igniting the next chapter of brand growth.”